Peter Webb takes on Africa!
DataDot South Africa are thrilled to announce that Peter Webb will be joining the team as our Africa Representative.
After matriculating at Graeme College in Grahamstown and completing military service he, like many others, was still unsure of what he really wanted to do in life. He was advised to get a good steady job like teaching and after applying was granted a bursary to study at the University of Port Elizabeth.
The lure of other job offers and the ability to start earning a living right away was however very attractive, so he declined the bursary and took up a career in the life assurance industry which culminated in his appointment as General Manager of Sales at Fedsure Life and later at Capital Alliance Life. The 22 years spent in this industry was very rewarding and essentially honed his life skills and shaped his view of the world.
Following a number of company takeovers in the life assurance industry he took the decision to pursue a new career in the motor industry and joined Nissan South Africa where he was ultimately appointed as General Manager - Dealer Network Development and then as General Manager - Government, Fleet and Rental Sales. It was during his time at Nissan, way back in 2006, that Derek Menday - Datadot SA Director - approached Nissan with the view to micro-dotting all its new vehicles. He had already had a family member high-jacked, so found the technology fascinating and realised that this was a very powerful crime-fighting tool. Nissan became the first motor manufacturer in SA to microdot all its new vehicles (even before it became law in 2012).
At the time it was evident that in order to be truly effective, all manufacturers and importers of vehicles would need to microdot their vehicles. The only way to do this was through government legislation and here DataDot SA played the leading role in mobilising key industry players as well as developing standards and draft legislation that culminated in the introduction of legislation in 2012.
Since taking early retirement from Nissan to pursue some personal objectives, he recently met with Craig Wahl - DataDot CEO - to discuss further business opportunities for DataDot SA in Africa and we are pleased to confirm that he has been appointed as DataDot’s Africa Representative. In many respects the rationale to introduce vehicle micro-dotting in Africa is much the same as in South Africa, namely, to enhance vehicle identification, prevent vehicle theft or hijacking and to identify stolen parts. Additionally though, many African countries suffer from inadequate border controls, porous borders and illegal importation of vehicles which leads to massive customs revenue losses. This is where he believes DataDot is perfectly positioned to play a very significant role by providing these governments with a “turn-key” audit trail and theft deterrent solutions.