Our Story

Our story started with a microdot ……  the world's
Smallest Biggest Crime Fighter

Mighty

DataDot was founded by an entrepreneur with a need to help curb crime in South Africa.  Vehicle theft and hijackings were on the increase and the discovery of a tiny microdot with unique identifiers that could give a vehicle its own DNA seemed a sure thing. A small office was opened in George in the Western Cape in 2001 but it would take two years of hard work, sweat and a great deal of persistence and belief in our product - the DataDot Microdot - before our first client - Avis - forged ahead and applied microdots to their fleet of vehicles. Not only did Avis realise a drop in theft, but also an increase in recovery of over 50% in both cases.

This customer success story laid the foundation for microdots in South Africa and we now are the proud supplier to over 65% of the new vehicle market with over 3.7 million vehicles now microdotted with DataDot. From those early beginnings we have stayed true to our core values and continue to:

  • Maintain high levels of customer service
  • Empower our people to reach higher
  • Look after the environment
  • Look out for our communities
  • Lead the industry with integrity and honesty
  • Investigate new products and services that aid in the fight against crime in Southern Africa.

DATADOT SA CORE VALUES

DataDot SA Core Value CommunityDataDot SA Core Value EmpowermentDataDot SA Core Value InnovationDataDot SA Core Value Service ExcellenceDataDot SA Core Value EnvironmentDataDot SA Core Value IntegrityDataDot SA Core Value Honesty