Our Story

Our story started with a microdot ……  the world's
Smallest Biggest Crime Fighter


DataDot was founded by an entrepreneur with a need to help curb crime in South Africa.  Vehicle theft and hijackings were on the increase and the discovery of a tiny microdot with unique identifiers that could give a vehicle its own DNA seemed a sure thing. A small office was opened in George in the Western Cape in 2001 but it would take two years of hard work, sweat and a great deal of persistence and belief in our product - the DataDot Microdot - before our first client - Avis - forged ahead and applied microdots to their fleet of vehicles. Not only did Avis realise a drop in theft, but also an increase in recovery of over 50% in both cases.

This customer success story laid the foundation for microdots in South Africa and we now are the proud supplier to over 65% of the new vehicle market with over 5 million vehicles now microdotted with DataDot. From those early beginnings we have stayed true to our core values and continue to:

  • Maintain high levels of customer service
  • Empower our people to reach higher
  • Look after the environment
  • Look out for our communities
  • Lead the industry with integrity and honesty
  • Investigate new products and services that aid in the fight against crime in Southern Africa.


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